Montana Freaks

Would anyone in their right mind hire an ad agency in Montana?

Maybe. You definitely should. If you’re looking for unique, creative solutions to tricky marketing problems, a bit of crazy will do you good. But what about the Last Best Place makes for good advertising?

Montana’s authentic.

Montana doesn’t suffer fools gladly. Long, cold winters and miles of open space make for a place where honest living is a prized commodity. We tend to speak plain English and say what we mean. That’s good news if you want good advertising, because too much of the ad world spends way too much time trying to convince you of things that aren’t true.

Montana keeps it simple.

The world’s complicated enough. Why add to the confusion? Montanans value simple pleasures: we drink more beer per capita than nearly every other state. We like to shoot guns and go canoeing and ride motorbikes. We’re never happier than when we’re standing all alone in a mountain stream, trying to catch a fish armed with nothing but a bamboo stick with some lint tied on the end.

Montana’s thoughtful.

On the other hand, we spend a lot of time thinking and talking about those simple pleasures. We don’t just drink a lot of beer; we drink a lot of great beer that we make ourselves. And more books have come out of Big Sky country about fishing and shooting guns and metaphysics and floating the river than you can shake a stick at.

In short, we like to be involved in interesting stuff and tell people all about it in a compelling fashion. And that’s what advertising should be.