Bringing small-company culture to big-name clients.
Banik conducted a comprehensive rebranding effort for S&K Electronics of Ronan, Montana, a producer of custom electronic components for military, aerospace, and academic interests. We designed a new corporate identity and logo mark for use in print pieces which reflected their ownership by the Confederated Salish and Kootenai tribes, as well as the progressive use of new technology in their manufacturing processes. In addition to the print brochure, sales sheets and presentation folder, Banik produced branded trade show displays, presentation graphics and a top-to-bottom redesign of S&K’s web site.
Our sales kit redesign placed a strong emphasis on S&K’s core strengths: its streamlined production processes, robust quality assurance, ability to adapt and create customized solutions for its clients, most of all, the people who make it all happen. Coining the positioning statement “pride in precision,” we then created a comprehensive identity system that expressed this new focus.
Directing an on-site photo shoot, we captured the people behind the products, while demonstrating S&K’s range of capabilities and emphasizing the value added by its employees in everything they do.