Responsibility: Market and media analysis. Media strategies and planning; media negotiation, buying and verification; integration of traditional and nontraditional media; media evaluation; maintenance of media relationships. Development of special promotions and value-added media opportunities.
Heather has accrued 16 years of media buying experience for some of the most active and high-volume accounts inside and outside of Montana. Heather has planned and placed media budgets up to one million dollars for clients like Mountain West Bank, Bresnan Communications, the Montana Lottery, New West Health Care, Taco John’s and D.A. Davidson Companies.
Heather has developed marketing plans and placed media for clients in Montana, Washington, Idaho, Wyoming, Colorado, Utah and North Dakota. Banik enjoys a solid reputation among our media partners for effective placement via traditional and web-based media campaigns. She takes pride in using media budgets to maximize the impact of every campaign while delivering effective, highly targeted media buys. Notably, Heather has developed a special expertise in planning and placing both paid and earned media in markets that reach rural Montana audiences.
Heather studied business administration at Montana State University and trained at the Media School in San Diego, California. She has also attended Internet Media Training programs in Los Angeles and continues to keep abreast of emerging social and mobile media trends.
Minus a brief tour of duty in Washington DC, Heather has lived in Montana all her life. After touring our nation’s capital for a few years she returned home, where she enjoys spending time on the lake with her family and driving thousands of miles a year to watch her kids play sports.