Let’s Wrap It Up

bus
Banik was tasked with creating a concept for a bus wrap to spread the word about North Valley Hospital’s diagnostic image services. The bus, often used by the public to travel to and from the hospital, is a convenient means of accessing health care, just as North Valley’s imaging services are. So we decided to combine the message into the bus wrap.


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After taking precise measurements of the bus, we designed the bus wrap to look like the results of diagnostic imagery, in the form of an x-ray of the entire bus itself. Meticulously replicating every seam, weld, rivet, and strut, the x-ray image also included images of passengers themselves as seen in x-ray. Seen at an angle from the side, the bus looked like an object which had undergone a three-dimensional x-ray.


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Accompanied by minimal copy, which placed the visuals into context, the bus wrap provided a compelling demonstration of the hospital’s capabilities. This message delivery concept positioned North Valley as a leader in embracing new technology, despite its relatively small size.