Digital
We develop digital assets for web and social media using original copywriting, photography, illustration and design elements.
Online and digital media campaigns are common place these days. Our team approaches these mediums in the same way we do traditional media, looking for opportunities which fit closely with our objectives. We’re believers in the power of digital media—when it’s appropriate and well-executed. Most of all, we don’t like relying on doing what we’ve always done. Digital assets, including banner and mobile ads or social media offer exciting ways to reach and interact with audiences. Digital ads are highly targeted and measurable, allowing us to adjust our placement strategy or creative if determined necessary. The ubiquity of mobile devices like phones, and tablets presents entirely new venues for messages.
Stroke accounts for about 1 out of every 19 deaths in the United States–a stark reminder that stroke remains one of the leading causes of death and disability. Banik has been working with the Montana DPHHS to decrease both morbidity and mortality related to cerebrovascular disease in Montana through stroke awareness campaigns since 2005. Our efforts have spanned many of Montana’s urban areas, rural communities and tribal regions to make sure all populations are reached. Digital ads such as these allow us to create tailored campaigns with customized messaging and graphics that can easily be updated as needed. The ‘Stroke is like Wildfire’ creative was developed as a direct reflection of a large wildfire that affected the Rocky Boys Indian Reservation. When we can design creative elements that speak to the target audience in an impactful and memorable way, message retention is proven to be higher.
